3 Keys to Pardot Adoption
Drive Deeper Pardot Automation
No matter how perfectly matched you are with Pardot or how well the implementation team did, sometimes 4, 6, or 12 months later you just aren’t utilizing Pardot to the fullest. Often problems are time and resource related, and sometimes they relate to lack of clear direction in marketing strategy. Here are three keys to great adoption:
The Content Conundrum
So many marketing teams struggle to find time to create a cohesive content plan that is strategic, attainable, and drives accountability. A plan with deadlines and specific KPI goals fuels the use of marketing automation.
Marketing That Sales Teams Get Excited About
Marketing doesn’t live in a bubble, and there is no closer partner than the sales team. Effectively aligning with the sales team turns Pardot, and the marketing team, into a sales enablement platform intertwined with all parts of the sales process.
Show Me The Money
Marketing teams need to sell their organization’s product or service, but almost as importantly they need to sell marketing to their organization. With properly developed Connected Campaigns, Salesforce and Pardot provide end-to-end ROI reporting to show how marketing efforts influenced every deal closed.
Let’s Discuss if a 1-hour Strategic Marketing Workshop Would Be The Best Next Step
Would you like to better utilize Pardot to increase your marketing automation ROI in tangible and measurable ways? Our strategic marketing services can be your partner to greater adoption and ultimately greater returns.