Skip to content
Rosetree Solutions logo brand mark



Getting to know...

James Heckman

Director, Solution Engineering
Fort Worth, TX

James has several decades experience in sales, marketing and operations across a variety of industries. Prior to joining Rosetree he worked in the technology/software field and ran a marketing and business development firm.
Icon of the Salesforce logo surrounded by circles connected by lines


How did you get started with Salesforce?

I was at a software company in a marketing operations role. One day, I arrived at work and learned that my team was now in charge of this thing called Salesforce. The org we inherited was a mess — too many fields that no one remembered, very loose permissions because the previous admin thought that was too hard to figure out, etc.

Over the next few years we were able to clean that up, introduce major user experience improvements and drive consistent adoption among the sales teams. We also expanded beyond Sales Cloud to introduce Service Cloud, CPQ, Pardot and Experience Cloud. The company became a committed Salesforce shop and saw major improvements in productivity, reporting and visibility.

What’s your favorite thing about building solutions with Salesforce?

Technically, I’m on the pre-sales side so it’s been quite some time since I’ve personally built things in Salesforce. I identify needs, scope out resources needed, then pass it to our brilliant delivery teams to make good on all my promises. That said, the balance of flexibility and structure is what makes Salesforce so special. I often tell new-to-Salesforce prospects that they’re buying a set of Legos. Yes, they can build the pirate ship, but Salesforce can be used for so much more.

What energizes you at work?

The variety – it’s what I’ve always enjoyed about sales work in general. One call can be with a software company looking to improve customer service. The next is with a manufacturer looking to get their wild-west quoting processes under control.

Name a work achievement you’re proud of.

We’re a very small sales team for a firm the size of Rosetree. We’re able to “feed the beast” and keep our delivery teams busy because of the relationships we’ve been able to build with customers and our Salesforce friends.
Icon of a brain


Who or what inspires you?

My kids – obviously I work to provide minor details like food and shelter, but I also want to model how they should approach their future career and family obligations.

What’s one thing you’re learning now? (professional or personal)

Salesforce has greatly expanded offerings on the marketing side in the past few years – Marketing Cloud, Data Cloud, Datorama, etc. For most of my career I’ve been in marketing, or at least marketing adjacent … the technology is finally catching up.
What three words would your friends use to describe you?

Creative, disciplined and just a bit sarcastic



What’s something you love about the place you live?

Boots, cowboy hats and belt buckles as big as my head.
What could we find you doing outside of work?

If I’m not in the woods doing something with Scouts, you’ll probably find me in the garage building or fixing something.

What trend do you hope makes a comeback?

Texas Hold ’em poker tournaments

What’s your go-to karaoke song?

Wing and a Prayer – Bon Jovi


Icon of the Rosetree Solutions rose brand mark

At Rosetree we pride ourselves on the quality of our team as experts and people.
Want to get to know more about us?