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Getting to know...

Natasha Martin

Marketing Cloud Architect
Oklahoma City, OK

Natasha has architected solutions in Marketing Cloud and Data Cloud for financial services, travel/hospitality, entertainment, and retail. She helps teams find ways to innovate with marketing technology and expand their reach through a true omni-channel strategy. She is a Salesforce Marketing Champion, co-lead of her local Salesforce Marketer’s Group, and Techlahoma board member.
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How did you get started with Salesforce?
The marketing department at the company I worked for purchased Marketing Cloud and asked me to help with onboarding. It aligned well with my web development and integration experience so I became the SME and champion within the enterprise to help scale the platform.


What’s your favorite thing about building solutions with Salesforce?
Marketing Cloud is flexible enough to build just about anything you can imagine. With the rapid growth of Data Cloud it’s exciting to see the constant evolution of how everything in the Salesforce stack works together to deliver fully integrated customer experiences.


What energizes you at work?
Solving problems and helping marketing teams realize how technology can help them work more efficiently and increase the sophistication of their campaigns and customer programs.


Name a work achievement you’re proud of.
Learning how to build efficiencies and significant time savings into an existing Data Cloud implementation for a client.

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Who or what inspires you?
Helping others achieve their goals and excel.

What’s one thing you’re learning now? (professional or personal)
Keeping up with all the exciting changes in Data Cloud and learning what’s on the roadmap.

What three words would your friends use to describe you?
Ambitious, loyal, adventurous


What’s something you love about the place you live?
Oklahoma thunderstorms and all the different landscapes to explore.
What could we find you doing outside of work?
Spending time with my family, photography, paddleboarding at a lake 10 minutes from my house, or driving 90 minutes to hike at the Wichita Mountains.
What trend do you hope makes a comeback?
Anything from the 80s.
What’s your go-to karaoke song?
That’s a hard one! Purple Rain, Unwritten, or Hold On (Wilson Phillips).

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