
Case Study: Reelcraft

Reelcraft is a leading manufacturer of hose reels, cord reels and cable reels for industrial or commercial use.
Sales Process
Sales Productivity
Sales Operations
The client’s former sales executive who oversaw Salesforce implementation had recently left the company. The Director of Technical Sales & Service needed better visibility into pipeline (total amount and # of opportunities) for the company as a whole, as well as a breakdown by rep.
Sales Reps were using some out-of-the-box dashboards, but the data shown on these dashboards was not entirely clear or helpful to the sales reps.
Developed an intuitive, actionable view into Sales data with the creation of two new Sales dashboards:
Improved Sales visibility (Opportunities, Target Accounts, Pipeline Trends, etc.) for both Leadership and Sales Reps, creating charts for: