Pardot Implementation with custom automation to track prospect progress.
Paytronix is a leading provider of loyalty, gift, and email solutions. Its unique platform is the most versatile in the industry, enabling restaurant and retail locations to drive measurable revenue increases. Through its innovative software design and integrations with widely used restaurant POS systems, Paytronix empowers its clients with the greatest amount of flexibility to build unique, brand-enhancing programs.
Salesforce Products
Salesforce Platform
Specializations
Marketing Automation
Sales Operations
Lightning Platform
CHALLENGES
Paytronix Systems was looking to migrate marketing automation providers to better consolidate marketing efforts on the Salesforce platform. Paytronix engaged with Rosetree Solutions to enable this change, but wanted to make sure there was an additional level of configuration done for marketing stage tracking – in a manner unique to Paytronix’s internal sales operation processes.
SOLUTIONS
Rosetree performed a standard Pardot in Lightning implementation, assisting the Paytronix team in migrating content from Marketo as well and replacing website integration as well. In addition, two custom objects were built to track stages across both the lead and contact object.
RESULTS
Paytronix successfully migrated to Pardot, opening the doors to expanded marketing automation integrated with data on the Salesforce platform. The new objects built now allow for full stage tracking of prospects who move through the sales and marketing process – including being able to “recycle” leads to marketing where prospects move back and forth between stages.
