Rosetree Solutions customers driving meaningful change in their organizations
We are pleased to have Julie Maynard, Marketing Operations Manager at FlashParking, provide us a look into how the power of Salesforce can be leveraged by any organization, even in a niche industry with deep complexity and unique business problems.
“Rosetree’s curiosity probed many intricacies in the challenges our industry faces and they gained a deeper understanding of our opportunities as a result”
What initially led you to Salesforce?
FlashParking implemented Salesforce in early 2017 as our sales team expanded and our suite of product offerings became more diverse and complex. Like many growing companies, FlashParking selected the tool because it is an established industry standard. When our company launched into high growth mode, we needed to evolve Salesforce to become our enterprise-wide CRM platform for the entire customer journey.
As you led this initiative, how helpful was having an implementation partner?
FlashParking implemented CPQ prior to Rosetree being engaged. Early in 2020, we determined that we needed to re-focus on our customer experience, specifically quotes and invoices. Our Salesforce Account Executive recommended Rosetree Solutions to assist in resetting our CPQ. Having an implementation partner enabled us to quickly assess how our implementation strategy aligned with our goals. So instead of evolving CPQ, we are completely starting over. FlashParking has experienced parking and Salesforce resources, but having access to Rosetree’s Salesforce expertise and daily guidance on best practices has been very helpful as we re-align our data structures and improve processes.
Describe your experience with Rosetree Solutions.
Rosetree Solutions listens. They have been quite thorough in the discovery exercises and quickly gained an appreciation for the uniqueness of the parking industry. The parking industry can draw blank stares from outsiders as they question the viability and importance of industry norms, but once you become immersed in parking, exploring the nuances of the industry is enthralling. Rosetree’s curiosity probed many intricacies in the challenges our industry faces and they gained a deeper understanding of our opportunities as a result. They have expertise in CPQ – our primary area of improvement – but they are also helping us understand how many inputs and outputs are affected that also need to be addressed and resolved to get the most from CPQ and Salesforce.
“Salesforce provides an effective out-of-the-box solution, but also the flexibility to customize that solution to support the nuances of a specific industry.”
How has using Salesforce impacted your career?
Personally, I have utilized Salesforce within eight companies across multiple industries. I have only recently pursued my first certification. The Salesforce ecosystem is expanding rapidly. Salesforce is obviously committed to training and education with many offerings in many formats. I plan to pursue two more certifications this year.
How has your department or organization changed since starting with Salesforce?
While realigning our data structures, my department is now hyper-focused on our customers and continually monitors metrics to ensure we are adapting to support them. We are developing an infrastructure that will support our efforts to partner with our customers not only to grow our business but also to promote transparency with our customers. This is even more critical in our current environment.
How does Salesforce support your digital transformation goals and objectives?
Salesforce provides an effective out-of-the-box solution, but also the flexibility to customize that solution to support the nuances of a specific industry. This flexibility has led to a unique data structure, the basis of process and documentation which is crucial to FlashParking’s digital transformation to date and plan for the future.
What message do you have for other business leaders who are considering starting with Salesforce?
Salesforce is an investment in your business’s future. It’s not something to commit to only halfway. Seek out seasoned professionals as part of your organization and/or as consultants to guide your journey.